安徽旅遊(台北)服務中心首創旅遊資訊綜合平台 開創全方位服務新模式

安徽旅遊(台北)服務中心 進駐市府轉運站今正式揭幕

首創旅遊資訊綜合平台 開創全方位服務新模式

台灣新生報/記者夏秀珠台北報導/結合多項服務功能的「安徽旅遊形象館」將於4/18在台正式揭幕。為能向更多台灣旅客推廣安徽印象，並鎖定年輕客層

「安徽省旅遊協會」與「雄獅集團」攜手合作，選定雄獅旅遊的市府轉運站門市規畫成為「安徽旅遊形象館」，除提供安徽旅遊影片欣賞及旅遊諮詢服務外、更不定時規劃安徽文物展，打造全面性、即時性且迅速的安徽旅遊相關諮詢服務，做為行銷推廣安徽旅遊的指標性第一步。開幕當日安徽省旅遊局局長胡學凡將親至蒞臨剪綵活動。此外，安徽省旅遊協會更於今年初便著手打造安徽旅遊繁體網站「安徽旅遊資訊網」，所有安徽吃喝玩樂訊息將在此網站完整呈現。

世界旅遊組織盛讚『世界級的旅遊精品』，國際遊客總量台灣居次，來台駐點期再創觀光新局

   安徽二字來自安慶與徽州的濃縮。一個“徽”字，集山、水、人、文於一身，成為安徽形象的生動描繪，也是安徽旅遊的真實寫照。有關專家評估，安徽省旅遊排名全國前十位，在中國算是數一數二的旅遊大省；尤以山水之美享譽國際，其中黃山風景區在90年就被評為世界級的自然歷史文化遺產，前聯合國秘書長及世界旅遊組織更曾讚譽黃山是「神山」、「世界級的旅遊精品」，並以「五絕四奇」最為人讚賞，奇松、怪石、雲海、溫泉、冬雪堪稱五絕；四奇則為佛光、晚霞、日出、華彩。

    安徽旅遊局致力於國際化市場的推廣，成績屢創佳績，在旅遊局長胡學凡十幾年的努力下，安徽外匯創下去年中部地區第一，全國排名更大幅躍升到第七。其中黃山風景區每年都吸引大量的入境遊客，國際遊客總量排名韓國是第一，臺灣佔第二，日本第三，其次是香港和東南亞地區的一些國家。可見台灣旅遊市場發展潛力之大，來台駐點與旅遊業者聯合安徽旅遊，更成為旅遊局推廣國際市場的主要的行銷方針之一。

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             

全方位旅遊服務模式，結合在地實體通路、提供多媒體導覽與專人諮詢

        隨著全民愛旅遊的風潮盛行，消費者對於相關資訊來源管道更為重視；在此前提之下，如何提供全方位服務模式，更成為推廣旅遊形象的首要考量要素。此次「安徽省旅遊協會」與「雄獅集團」攜手合作的「安徽旅遊形象館」，結合數位多媒體模式，透過現場實境導覽影片，引人入勝；搭配專人的貼心旅遊諮詢與產品行程簡介，於第一時間內即可對安徽旅遊有著初步印象。

    安徽旅遊資訊網是專為台灣民眾量身打造的繁體旅遊資訊網站，詳盡地介紹在地的『食、住、遊、購、娛』及風景名勝，提供豐富的住宿、交通天氣等詳細資訊；另有線上觀賞實景照片與影片之功能，瞬間即可欣賞安徽之美。

    全方位服務模式強化安徽旅遊的指標性、功能性與實用性，讓有意前往安徽旅遊之台灣民眾更能體會『旅遊難忘安徽』之意境。為達最佳推廣之效益，即日起至5月底止，消費民眾前往雄獅旅遊購買所有相關安徽行程產品，皆可享有千元折價優惠好康活動！詳請請洽安徽旅遊(台北)服務中心或雄獅旅遊全省門市。

服務地址：台北市忠孝東路五段6號(市府捷運站2號出口) / 電話：02-2765-9959