Spanish Food Promotion in Taiwan

FLAVORS FROM SPAIN

“Spain's Food & Wine Revolution”

                                               Spanish Food Promotion in Taiwan

Since last year the Taiwanese market has been introduced to the Spanish food promotion in Asia. The promotion in Taiwan could be possibly led by funds of “Plan Agroalimentario 2010-2012”, coordinated by the Spanish Institute for Foreign Trade (ICEX), the Spanish Ministry of Agriculture (MARM), the Spanish Federation of Food and Beverage Industries (FIAB), the Spanish Council for Chambers of Commerce and 16 different Spanish autonomous regions. We are convinced that the participation and promotion of various government agencies from Spain will bring Taiwan closer to the Spanish cuisine culture.

Over the past years, the Spanish trade promotion in Taiwan has been focused on enhancing the relationship between Spanish manufacturers and Taiwanese retailers. Nowadays, with some of the most emblematic Spanish products in Taiwan, it is time to increase the Taiwanese consumers’ knowledge on Spanish food culture through your publications.

Spain’s Food & Wine Revolution

Exquisite, innovative Spanish dishes from internationally prestigious chefs guarantee the highest quality products are performed by the best producers. Recipes combining popular traditions with artistic creation offer you exciting and brand new flavours. Spain's culinary revolution, headed by master chefs like Ferrán Adriá, Arzak and Berasategui, turns the pleasure of good food into a luxury for the senses when savouring the finest Spanish cuisine.

Spanish foods and wines are nowadays recommended in well-known fancy restaurants, heralded by the most prestigious critics and demanded by millions of worldwide consumers. It has undergone a real revolution; however, it didn’t take long for Spain to be placed at the forefront of international gastronomy. With traditional styles as basis, a modern, innovative cuisine has developed, identified by the use of quality products and the creativity of its chefs.

The fact that Spain is the country with more chefs on the 100 -world’s best chefs list is one of the main reasons why Spanish food is becoming more familiar to markets where it has traditionally been just another face in the crowd. Many countries are discovering that Spanish cuisine goes beyond paella and chorizo, and Taiwan is no exception. The number of Taiwanese tourists visiting Spain for its culinary is rising every year.

Flavors from Spain

Food and gourmet products have always featured prominently in the history of the regions that make up modern Spain. The Hispania lands were already famous for their cooking during the period of the Roman Empire. Its strategic geographical position located between Africa and Europe, separating Atlantic and the Mediterranean Sea, made the Iberian Peninsula a crossing place for number of cultures and gave rise to rich culture and gastronomic diversity of Spain.

Spain’s rich gastronomy would not be the same without the well-stocked food pantry supplied by her varied climate and soil. Sea, mountain, vegetable plots, pastures, rivers, forests are all generous source of Spanish cuisine. Please find attached the latest released catalogue “Flavors from Spain” for further information of Span’s culinary history and some of the most emblematic food products.

CONTACT DETAILS:

Spanish Chamber of Commerce in Taiwan

Fl.10 B-1, Nº49, MinSheng E. Rd., Sec. 3

10478  Taipei. Taiwan (R.O.C)

T: + 886 2 2518 4905

F: + 886 2 2518 4891

M: taipei@comercio.mityc.es 

FURTHER INFORMATION AT:

www.winesfromspain.com  - Information of Wines from Spain.

www.spaingourmetour.com – Food, Wine and Travel Magazine.

www.spain.info/saborea/?l=en – Spanish Cuisine travel routes.

www.pixofspain.com – Image bank of Spanish food products for media.